Football Town USA

About us

The company was founded with the aim to redefine and democratise Fashion Football with innovative, qualitative and iconic products. Inspired by this vision, we create unique timeless collections of sophisticated fashion for football lovers who will be proud to wear Football Town products, not only at football stadiums but anywhere they go.

After all, football is not just a game, it’s a way of life. 

Football Town started as a family hobby and it is today a Global Fashion Football Heritage Brand, headquartered in the Netherlands. The iconic products are sold all over the world, made in Portugal and Perú with high quality standards and premium materials. The products are designed by Emilio Sansolini, a star designer who reinvented the vintage concept and revolutionised elegance and minimalism in Fashion Football. His designs have been featured all around the world including the most popular football game on earth FIFA EA Sports. 

Football Town Founder


Our story

End of 2016, Football Town was born. Given the family background in the textile business, the love for Fashion as well as passion for Football, Marina and Pablo started a small family business based in Zurich, Switzerland. In February 2017, they gathered some stylish football products designed by Emilio Sansolini who then joined the business, and participated at Man's World, a Zurich based event for men. 

Football Town Our Story Generic Images

The stand was a success.  They prepared and delivered the orders from their house's basement helped out by their 3 small children. Also at Man's World, the former head of marketing at the FIFA Museum loved their concept and thereafter placed the first order for the Nations Collection designed by Emilio. 

Successively, they got another large order from COOP, a leading Swiss merchant chain in view of the upcoming world cup 2018. 
Football Town Retail Store
Due to the success of the collection, the partners decided to go global and in November 2018, a new partner, Sebastian based in Argentina joined the company and opened the first flagship showroom in Palermo, Buenos Aires.
Football Town Retail Location